If you are a user of AdSense on your blog/website and have performed any kind of research into how to get the most out of the adverts, you will no doubt have come across the argument that “less is more”.
The thought process behind this strategy is that the fewer the number of ads placed on a page, (generally) the higher the income. This could be because advertisers are bidding more to appear in the ad space available, it could be because there is decreased ad blindness or it could be something else completely. Whatever the reason – the debate rages on.
An advocate of the “less is more” option is jbayabas. He has experimented with AdSense and started a thread on Webmaster World about his experience. He initially had 3 AdSense ad units on his page and decided to remove 2 of them. Doing so has seen his income almost triple.
Further posters to the thread have expressed similar findings, but there are others who have not seen such increases using the less is more strategy. This goes to show that what works for one website may not work for another. To make the most from AdSense you need to experiment on your own website to see what works for you.
As an aside to the Webmaster World thread; I too have seen an increase in AdSense earnings during the past couple of days and I have not made any changes or seen a significant increase in traffic. My income hasn’t tripled, but it has got better. I have also noticed a few comments on Twitter saying the same thing. This highlights the dynamic structure of AdSense and the difficulty in pinning down exactly why or how anyone is making more or less money at any one time.
Related posts:
- Offensive or Unwanted AdSense Ads on Your Site?
- Have your AdSense earnings gone down too?
- What is Google AdSense?
- Choose The Right Way To Monetize A Blog
- Google AdSense Earnings Down? Check the Quality of the Ads!
- How to use the Google AdSense Allowed Sites feature
- AdSense publishers seeing higher than normal page impressions
- Google AdSense – officially fontastic!
- Google Gets Tough With AdSense Applications
- How to link Google Analytics and Google AdSense
