If you are running AdSense on your website it is a good idea to keep track of the adverts being displayed on your pages.
There is a post on Webmaster World today about offensive adverts being displayed on a travel website. The adverts are pictorial and are for a website that finds husbands for Chinese brides.
This type of advert might not be offensive to everybody, but anything that borders on adult content should really be permitted by the website owner before it is allowed on his/her website.
If this happens to you, what can you do about it?
There is something called the “competitive ad filter” within your AdSense account. This can be used to stop adverts from competitors’ or offensive (to you) websites from being displayed on your web pages. All you have to do is find out the address of the website the advert is from and place that within the competitive ad filter box.
What you should not do is click on the ad to find out the website address it is promoting. Clicking on your own ads is frowned upon by Google. Most adverts display the destination site within them, if they do not, you can use the AdSense Preview Tool to find out the web address.
The competitive ad filter allows you to block a full domain, a sub domain or a particular page.
This filter is quite powerful and works very well. Any changes made to the filter can take a little while to become effective.
The owner of the website who started the thread at Webmaster World has written to Google to express his anger. He is also thinking about removing AdSense from his website altogether.
Related posts:
- What is Google AdSense?
- AdSense – less is more?
- Google AdSense Earnings Down? Check the Quality of the Ads!
- How to link Google Analytics and Google AdSense
- Google Kicks Another Whinging Splogger Into Touch
- Google Gets Tough With AdSense Applications
- Use Google Site Search via Analytics to see what your visitors are searching your site for
- How to use the Google AdSense Allowed Sites feature
- AdSense publishers seeing higher than normal page impressions
- Google AdSense Using Invalid Security Certificate
